# four23.com > AI-optimized mirror of four23.com containing 25 pages totalling 9,713 words of clean markdown content, structured data, and semantic HTML. Original source: https://four23.com/. Last updated: 2026-06-16T00:06:36.852Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [[Développement de nouveaux produits](https://www.quatre23.com/case-studies/developpement-de-nouveaux-produits/)](/content/site-root.html): Aider les entreprises technologiques à se développer à l'international (1,294 words) ## Articles & Blog Posts - [Choosing where to place your bets](/content/services/market-analysis/index.html): Choosing where to place your bets Expanding into new markets - even those close to home - is fraught with risk. There are a number of fundamental considerations that every business needs to weigh up before starting the journey. Areas for consideration include the prevailing market conditions, the economic outlook, the regulatory and tax framework, (523 words) - [Business Development](/content/case-studies/business-development/index.html): THE CLIENT: a central European bespoke software development house. THE REQUIREMENT: in a notoriously contended and busy market, with relatively little differentiation, our client was looking to increase their presence in the UK and western European market. They also wanted to branch out of the sectors they were successful in and win clients and build (503 words) - [[New Product Development](/content/case-studies/new_product_development/index.html)](/content/case-studies-gallery/index.html): What we've done Case Studies From initial market analysis to providing a complete on-the-ground team, some examples of where we have our clients grow All Worksbusiness developmentnew market entrynew product developmentrepresentative servicesstrategy Market Analysis new market entrystrategy In country team representative services New Product Development new market entrynew product development Business Development business developmentnew market (217 words) - [The Strategic Advantage of UK Companies Registering in the EU](/content/the-strategic-advantage-of-uk-companies-registering-in-the-eu.html): Over the last few years we have been contacted by more and more companies interested in setting up a permanent presence in the EU. As companies have got used to the new post-Brexit order and, in some cases, rebuilt their international business post Covid, we are seeing a marked uptick in the companies who are (752 words) - [Market Analysis](/content/case-studies/market-analysis/index.html): THE CLIENT: an international leader in software defined networking (SDN) who operates a global network infrastructure. Their network enables fast, flexible, and on-demand connectivity to hundreds of global services with an extensive footprint throughout Asia Pacific, North America, Europe, and the Middle East. THE REQUIREMENT: as a market leader, our client already had an established (507 words) - [privacy-policy/index.html](/content/privacy-policy/index.html) (1 words) - [cookie-policy/index.html](/content/cookie-policy/index.html) (1 words) - [Our Mission](/content/about-us/index.html): Our Mission To leverage our network, experience and expertise to help technology companies grow Our Vision Growth through excellence in a connected world Our Values Integrity Intelligence Energy our team Strategy is at the Heart of What We Do Our team applies its wide-ranging experience to determining the strategies that will best enable our (815 words) - [Active Acceleration Programme](/content/active-acceleration/index.html): our approach Active Acceleration Programme "If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution." Albert Einstein We are no Albert Einsteins - but we do spend a long time asking you questions? Why does this matter to you? What (413 words) - [New Product Development](/content/case-studies/new_product_development/index.html): THE CLIENT: A specialist information, data and analytics company that enables smart decision-making for business. One of their key business units was a market leader in global trade fairs, exhibitions and events. THE REQUIREMENT: One of their flagship trade fairs had encountered a drop off in customer satisfaction. The trade fair in question was the (500 words) - [We love the products](/content/services/product-management/index.html): We love the products Our team has several years of product management and product development experience. This was gained in large corporates, small start-ups and everything in between. We have delivered solutions ranging from large scale consumer platforms (with millions of users) to a self-serve platform for exhibitors at trade fairs. The sectors we have (565 words) - [A focused approach](/content/services/business-development/index.html): A focused approach Over the years we have developed a robust methodology for helping technology companies win business in new markets. It forms part of our “Active Acceleration” ethos. Drawing on the experience of our business development consultants we work with our clients to build a targeted go-to-market strategy. A simple methodology The system we (472 words) - [[Sanja Lukic](/content/team/sanja-lukic/index.html)](/content/team/index.html) (175 words) - [Custom Software Development](/content/case-studies/custom-software-development/index.html): In response to growing demand from our clients, Four23 Management offers a comprehensive custom software development service, designed to meet the unique needs of each business we serve. With a diverse team of experienced professionals, including senior and mid-level front-end and back-end developers, UI/UX designers, DevOps experts, QA specialists, and project managers, we bring a (401 words) - [An eco-system of experts](/content/services/advisory-service/index.html): An eco-system of experts To operate successfully in a new market you need to know how the local regulations affect your business. As it is, though, most business have enough on their plate with managing their suppliers, services and customers. So how do you find out what you need to know? We provide a one-stop (346 words) - [sitemap-xml.html](/content/sitemap-xml.html) (1 words) - [In country team](/content/case-studies/in-country-team/index.html): THE CLIENT: an Australian stock exchange (ASX) listed cyber security company with an innovative software defined networking solution. THE REQUIREMENT: The objective was to help take their new package of cyber security software into the UK and European markets. They needed a partner to help them create a presence initially in the UK and then (393 words) - [Representative Services](/content/services/representative-services/index.html): Representative Services A lot of companies need to have more than a remote contact with their clients in other markets. Often, though, the costs and risks of researching and establishing an in-country presence are prohibitive. By providing a representative service for our clients we give them an immediate on-the ground presence without any of the (453 words) - [Meet Our Team](/content/our-team/index.html): what we offer Meet Our Team We are specialists in both economics and information technologies and we apply our full range of talent to creating the perfect solution for each client’s needs. Nik Haidar Founder Tony Butler Business Development Sietske de Groot Partner: TRADE PEERS Get a Free Counsultancy Right Now! We help you see (294 words) - [Market Analysis](/content/case-studies-category/strategy-en/index.html) (172 words) - [Get in Touch](/content/contacts/index.html): contact us Get in Touch Get in touch to discuss your needs. Please give us a call, drop us an email or fill out the contact form and we'll get back to you. Visit Us: Highstone House 165 High Street Barnet Herts EN5 5SU UK Email Us: info@four23.com Phone Us: +44 203 907 6490 (234 words) - [Active Acceleration](/content/services/index.html): 01. Active Acceleration Our programme limits the risk and reduces the time to revenues for companies entering new markets or launching new products 02. Advisory services Access to a network of in-country experts across all areas of business (tax, VAT, compliance, legal, employment, HR etc.) 03. Business Development A tried and tested methodology for identifying (280 words) - [The Strategic Advantage of UK Companies Registering in the EU](/content/news-and-insights/index.html): 24 FebruaryBusinessNews Delivering What Consumers Really Value On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to... Read More124 FebruaryFinance What Gets in the Way of Great Strategy? On the other (215 words) - [[New Product Development](/content/case-studies/new_product_development/index.html)](/content/case-studies-category/new-market-entry-en/index.html) (186 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives